Answer the 4 Questions Essay Example | Topics and Well Written Essays - 750 words

Answer the 4 Questions - Essay ExampleThe best part about the company was also that it had good electrical engineers that pay attention to providing the customers with good quality finished products. However, most of the machines were a little non-user friendly which led to a lot of complaints faced by the dealers. These factors thus acquaint vital strategic resources for the company in their own ways as mentioned. Answer 2 In the projector market, Sony had secured for itself a firm foothold as well. Sony was the of import player in the projector market and had an attachment of about 50% of its units being sold. The main reason by which it was able to generate last levels of revenue was because it had a worldwide network of captive commercial video distributors who in turn worked with about 1,500 dealers worldwide. It had built a reputation for itself in terms of high reliableness and cheaper prices with the dealers and that is why the more preferred brand in terms of projector purchases. However, when one looked at its electrical engineers, the ones from Barco were better equipped to handle machines and produced better projectors. Thus the sole(prenominal) strategic resource that Sony has in the projector market reverts back to its strong distribution system or line of promotion and physical networking. Answer 3 Barco do a decision of entering a new activity only if it had in depth query of the technology that was required and only if it could hold an estimation of being one of the top three manufacturers of the product in the world. It also put in about 8% - 10% of its annual turnover into research and development for the same. This led to the company facing a vast number of hindrances because due to this, the company only relied on the knowledge that it had gained, and Sony took over the market slow with the introduction of new and improved technology at lower prices. Had the company changed its vision about not delving into unknown surroundings, it could have done better and provided vehement competition for its competitors as well. Answer 4 Sonys strategic plan was to launch the Superdata projector at the Siggraph show in Boston. This product seized the first place as the industrys highest performing projector from BPS BG400. Sony also planned to price it at a level that was about 20% 40% below the veridical market price that had been established in the projector sector. Thus this lethal combination of having such a low price for a high end and high performance yielding product proved great competition for Barco and threatened not only to lead to a collapse of its traditional market division but also drop the prices of its products to a very low amount. This led to a downturn in the companys working and functioning. Works Cited 1. Moriarty, Rowland T. Barco gibbosity Systems (A) Worldwide Niche Marketing