60’s Fashion Research Paper

Michele Figueroa 04-07-11 Research In the 1960’s there were several types of fashion types like: the Mods, the rockers, the oh-so-famous hippies,-the futuristic space age-ers, the school girl baby dolls, the â€Å"Chanel† wearers , and of course the optical art dressers! So as you can see there are LOTS of fashion types that started in the 60’s. Even some looks we still use today, only slightly modified. To help you better understand the styles of the 160’s, I will break down each type of style for you. The Mods dressed in a minimalist themed type style. They seemed to believe in the motto â€Å"less is more†. On a regular basis their dress code consisted of: polo shirts, drainpipe trousers, turtleneck sweaters/shirts, and suede shoes. A very big designer for the Mods was Mary Quaint. Enough about the Mods though, let’s go into the Rockers! Rockers were considered the â€Å"cool kids. † They enjoyed wearing studded leather jackets, jeans and winklepickers. Winklepickers are pointy leather shoes with metal buckles on them. Now onto the next style, The Babydoll/school girl look. This is the look that we call the current â€Å"girly-girl† look. The Babydoll look is made up of long-waisted pinafore dresses with belts at hip level, pleated or flared skirts that stopped at the mid thigh, thigh high mini-dresses that were made out of sheer fabrics. The mini-dresses were usually paired with a maxi-coat and mid-calf boots. Many people tried to take credit for the Babydoll look but the true creator of this look was Andre Courreges. Another one of Andre Courreges’s famous styles was the space age fad! This look was created out of :glittery catsuits, astronaut helmets ,space-like colored dresses, coats, and suits. And no we go from astronaut helmets to pillbox hats. That’s right the famous Coco Chanel who started the gilt chained handbag that was and still is popular ! Coco Chanel is the designer who influenced several old stars fashion taste. For example former first lady, Jackie Kennedy! Coco’s most famous pieces were her knee-length skirts, square toed pumps, chunky pearl necklaces, collarless cardigans, pillbox hats , and her betron hats. Her outfits were mostly worn to events like office and cocktail parties . Now so far I have been mostly explaining the styles of the 1960’s women but fear not for I will now tell about them 1960’s men’s styles! In the 1960’s the absolute biggest men’s style icon were The Beatles. The â€Å"4 apostles† made a huge impact on men with their tight-fitting trouser sand famous signature jackets! The Beatles fashion trends led to style fads like paisley suits, Hip-hugging pants, and rainbow colored shirts. Now here is a style that went pretty much world famous that originated in the 1960’s†¦. The Hippy style! Hippies were big on what the did but we known just as well as for what they dressed in. The Hippies dressed in very loose fitting clothes. Hippy girls wore shawls, peasant blouses, long skirts (all of which had to be bright colorful patters)Hippy boys wore mostly bell bottoms, paisley and flower print clothes, and ethic clothing. Oddly enough sometimes hippies went shirtless and painted their bodies to adorn themselves with bright designs and flowers and to them the wilder the design the better! So now we have come to an end, you can go out and tell the world that you are officially an expert in 1960’s style! J

Integrative Approaches to Psychology and Christianity Essay

Education and experience in the secular set-up or the what we call here as Athens wisdom believes differently from the biblical standpoint in whatever aspect of life. Psychology in general, though embraces somewhat a neutral position according to some proponents, is not able to do justice to a balanced view of human behavior and most if not all of the individual’s activities. Indeed, Author Dr. Entwistle (2004) argues about the general tendency to dichotomize or what he said as â€Å"to buy into the dichotomy between the ‘sacred’ and the ‘secular’ which is what seeing Jerusalem and Athens as â€Å"mutually exclusive categories. † From the outset I would like to say my piece regarding the point where Dr. Entwistle is coming from without sounding arrogant in the same vein. He has mentioned a lot about presupposition while at the same time sounds like he doesn’t anything about presuppositions. When he separated â€Å"Jerusalem† and the â€Å"Church† in his book, I immediately detected his lack of background in the realm of biblical theology. At the heart of Christianity or the Church that Dr. Entwistle is referring to, there is no such dichotomy. The Church in every dimension of it (or Christianity as we aptly put it) does not do any separation unless what Christ has separated. Meaning, our premise or presupposition starts with the fact that the Church and Christian spirituality or faith if one would put it simply, stands on the Judaeo-Christian context not a choice between â€Å"Jerusalem† or â€Å"Church. † The fundamental difference lies in the great divide between Christianity and Athens or secular wisdom. It is only between the secular wisdom and biblical knowledge does the Bible place a dichotomy. Let me state what led me to this view: it is because, theologically speaking, biblical authors explicitly wrote in their letters from the Old to the New Testament Scriptures that God has His own laws and statutes through which life in general must be regulated. The same knowledge explicitly and implicitly runs through the fabric of the whole Scripture (Old & New), which means that the presuppositions of all of the Biblical authors, all fall into one primary presupposition: that there is one God, and that this One God has revealed Himself through His laws and statutes. Without the laws of God, man alone, with all of his learning, if they are all apart from the revelation of God, is mere natural or secular. This is the reason that every man ought to know these laws or statutes or biblical principles and only then can he apply these into all aspects of his secular life. This could have been what Dr. Entwistle intended to mean. One cannot come from the opposite side as what Dr. Entwistle had done instead as he hinged the argument from secular to the theological; though he tried to get his ideas from the likes of great men like Dr. A. W. Tozer and others. All those people’s arguments come from biblical presupposition: they have thorough knowledge of the Scriptures that they applied to various realms of life which in turn caused them to spur their readers to do the same. Trying to oppose the standpoint of apologist Tertullian, Dr. Entwistle seemingly misunderstands all of their positions, thus complicating what could have been an uncomplicated and unified stream of thought. The main contributing factors that led me to this viewpoint are my personal study of the Bible, and some works (massive) of Biblical scholars. The following discussion of renewing the mind then is a by-product of my own presupposition derived from the influence of these Biblical Scholars which include contemporary theologians like Dr. Vincent Cheung, Dr. Philip Johnson, and the father of Presuppositional apologetics Cornelius Van Til, to name a few. This thorough discussion of counsel of the wicked (representing secular or Athens wisdom) and the discriminative counsel which embraces all of Judaeo- Christian principles (as all contained in the Bible) captures best the essence of faith-spirituality molded from this basic presupposition. The dichotomy is between what the Bible says all throughout as the Wicked or ungodly counsel versus that of Godly wisdom. Dr. Entwistle unintentionally pursued a trichotomous delineation of Judeao-Christian theological thinking from secular. This is not proper. Discussion Christians know that a big portion of God’s work in their lives is concentrated on renewal of the mind. Our born again experience signaled the beginning of a new life for us rather than, as have been used by many figuratively, the end of our life’s quest for truth. It is the start of an individual’s real life in that it is the time when a person experiences the quickening work of God through His Spirit (Ephesians 2:1-7). Let’s think for a while our past life as portrayed to us in the Bible: 1. ) We were once dead spiritually – in trespasses and sins; 2. ) We once walked (lived our lives) according to the course of this world; 3. ) We once lived our lives (knowingly or unknowingly) controlled by Satan; 4. ) We once behaved in a way that in everything we do, we only fulfill our desires and what – in our minds – looked good and pleasant. Now, knowing that we are naturally (without the saving power of God) unresponsive to God and fully responsive to the things that are not of God, we recognize our great need to be renewed or our minds oriented to the things of God – things that really matter to Him and in this life (Romans 12:1-2). I. Discriminative Counsel. 1. ) Biblical/Godly Counsel – Its Necessity. There is a trend being proliferated in the area of guidance or direction in one’s life. The premise, if looked at the surface, seems to be sound and Biblical. It is somehow taken from the Bible. They are from the book of Proverbs. â€Å"Where there is no counsel, the people fall; but in the multitude of counselors there is safety. † – Proverbs 11:14. â€Å"Without counsel, plans go awry, but in the multitude of counselors they are established. †Ã¢â‚¬â€œ Proverbs 15:22. These verses, however, when balanced with other portions of the Scripture, do not say that believers should heed suggestions from others without discrimination. Let’s take for example Psalms 1:1-6. â€Å"Blessed is the man who walks not in the counsel of the ungodly, nor stands in the path of sinners, nor sits in the seat of the scornful; but his delight is in the law of the LORD, and in His law he meditates day and night. He shall be like a tree planted by the rivers of water, that brings forth its fruit in its season, whose leaf also shall not wither; and whatever he does shall prosper. The ungodly are not so, But are like the chaff which the wind drives away. Therefore the ungodly shall not stand in the judgment, or sin- ners in the congregation of the righteous. For the LORD knows the way of the righteous, but the way of the ungodly shall perish. † – It says here that the â€Å"blessed man† is he whose delight is in â€Å"the law of the Lord. † – He meditates on it â€Å"day and night† (v. 2). What the Bible calls as â€Å"blessed† are not those who just swallow every information or trends who happen to be around. The blessed man’s â€Å"delight† is in the law of the Lord, and his pleasure to God’s law/word is made evident in his â€Å"meditating† on it â€Å"day and night. † â€Å"Blessed is the man who walks not in the counsel of the ungodly, nor stands in the path of sinners, nor sits in the seat of the scornful; but his delight is in the law of the LORD, and in His law he meditates day and night. † – Psalms 1:1-2. On the other hand, this is also a warning. A warning to those who are not careful and would let down their guard with regards to their upholding the habit of meditating or checking everything with the teachings of the Scriptures. When someone starts to entertain the seemingly harmless conventional â€Å"advices† of the world without allowing the Bible (God’s Word) to filter those opinions/suggestions, the lurking danger sets in and the undiscerning is on his way to the wrong direction for he has already given thought to â€Å"ungodly counsel. † He entertained and has given a benefit of the doubt to counsel other than God’s counsel. This is a classic case of God’s word versus Satan’s lies. The enemy succeeded in tempting the first couple – Adam and Eve. â€Å"Then the LORD God took the man and put him in the garden of Eden to tend and keep it. And the LORD God commanded the man, saying, â€Å"Of every tree of the garden you may freely eat; but of the tree of the knowledge of good and evil you shall not eat, for in the day that you eat of it you shall surely die. † – Genesis 2:15-17. Going back to our immediate text in Psalms 1:1, let’s try to divide its wordings in three divisions and see what does it say? It says: â€Å"Blessed is the man who does not (1) walk in the counsel of the wicked (2) stand in the way of sinners (3) sit in the seat of mockers. These three expressions are actually three stages of wickedness, or three steps towards spiritual deterioration. They illustrate the progressive stages of wickedness into which one who strays from God enters. According to the Word of God, this is what will happen to people who stray from the sound teachings of the Scriptures – they will go from bad to worse. And note that, with each stage, the ungodly (anybody who ventures on this path is called â€Å"ungodly†) becomes more resolute and his hostility against the counsel of the inspired scriptures and righteousness intensifies (Cheung, 2007).

History of the 2nd Amendment of the Constitution Research Paper

History of the 2nd Amendment of the Constitution - Research Paper Example It is no wonder that different times have seen different interpretations of the statutes of the constitution in accordance with the needs and cognizance of the ruling class, and to a lesser extent, the citizens of the United States. What the founders of the nation meant by those statues, for the most part, has been lost to the numerous changes in the application of the Constitution. The text that is written, and the effects of it on the general public, can be so different from each other sometimes that leaves one wondering if indeed the Constitution itself had been followed. This is not only true for the Constitution, but for all forms of Law, be they judiciary, civil, or criminal. To some extent, it is explainable and even expected; given the rate at which the society is developing, and the sophistication and complexity that it is bringing with itself in every field and sector, it is imperative that changes in the context of established laws would take place. It is legal too, as long as such changes do not repeal the said laws in their entirety. Perhaps the article of law from the Constitution that has been the subject of most controversies, and is, paradoxically the most under-researched and less studied is the 2nd Amendment (Subcommittee on the Constitution). And perhaps it deals with the most controversial of the topics; the bearing of arms, as regards to th e current state of unrest and rampant threats of terrorism all over the nation. Hence, one can safely assume that what this amendment stands for today might not have been what it was aimed for when it was drafted, or even why the need to draft such a bill came into existence to begin with. These issues require an in-depth study of the amendment; what is most important in this case is the history of the 2nd amendment rather than its present form or its present context. This is because through the examination and understanding of the history o f this amendment can we hope to unearth its true meaning, context, and need for enactment, which will point the way to its proper application today. This in itself is important because there has been much debate over the meaning of the exact wordings of this amendment, which have caused a great deal of concern and argument in the recent times (U.S. Constitution Online). This has led to discrepancies in the court decisions among the different sta tes and different courts of the country. Maybe by studying the history of the amendment, it can be hoped to draft a unified meaning to this pertinent amendment with the aim of bringing harmony and unity to the court decisions and among the legal bodies, scholars, experts, and critics dealing with this amendment. This paper aims at discussing the history o f the 2nd amendment of the U.S. Constitution, bringing to light the many aspects of its blurred history, comparing it with the present day version of the different terms used in this amendment, and trying to established a set meaning to the amendment itself. The basic question to be answered would be: what the writers of the Constitution meant when they wrote the 2nd amendment. As will be seen from the study in the subsequent pages, there are quite a number of shades to its history, many of them quite controversial. We will begin by stating the 2nd amendment in its current form: â€Å"A well regulated Militia, being necessary to t he security of a free State, the right of the people to keep and bear Arms, shall not be infringed.† (U.S. Constitution Online). It is beneficial for the study to break the statement of the amendment into its three constituent parts, and to study the history of each phrase in order to understand the true meaning of the amendment as a whole. Let us begin by

Managing Strategic Marketing Malaysian company PROTON Essay

Managing Strategic Marketing Malaysian company PROTON - Essay Example Marketing mix is one of the core components of a marketing plan. This paper describes how PROTON, a car Malaysian car manufacturing company, can improve its marketing mix to evaluate the success of the marketing plan. Before going into the details of the marketing mix, let us get to know what a marketing plan actually is in order to get a better understanding of marketing mix. A marketing plan is a well-designed strategy to advertising a product or to create awareness of a company’s products and services among the customers. A properly designed marketing plan not only includes defining marketing goals and objectives of a company but also includes the strategies and tactics to achieve the marketing goals. Implementing an effective marketing plan and taking steps to monitor the performance of the plan are very important for any manufacturing company. Marketing mix is one of the main tools used by the managers of a company to monitor and control the working of the marketing plan. Marketing mix is one of the core components of a marketing plan. A marketing mix includes proper set of tools and guidelines which a company can use to market its products and services in the market. Managers make us e of marketing mix to evaluate the success of the marketing plan of their products. The assessment or evaluation makes the managers know whether the marketing plan is appropriate for the product or it needs to be changed. Being the marketing manager of PROTON, which is a leading car manufacturing company, I will propose improvements in the marketing mix of my company in order to make it compete effectively with the main competitor of the company. 2. Background of the Company The name of the company where I work as marketing manager is PROTON. PROTON is a Malaysian company which was established in 1985 and since then, it has been a valuable part of the Malaysian automotive industry. PROTON deals with manufacturing and distribution of passenger and commercial cars. Some main types of vehicles, which the company manufactures, include commercial cars, family vans, and private cars. In addition to the implementation of ISO 9000 standards of quality, PROTON has also adopted the QS 9000 qu ality standard, which has also been adopted by many of the famous American car manufacturing companies like General motors and Ford. The company has done alliance with Sauber and Petronas which really help PROTON achieve its goals in the international market. 3. Introduction of the Product The product, which I have been marketing for the last six months, is Cronze Family Van. Cronze van is a new product manufactured by the PROTON car manufacturing company in collaboration with the Lotus automotive company. Cronze is a 7-seater vehicle, which is a very economical car for large families. Some of the most attractive features of this van include beautiful shape, built-in stereo system, powerful engine, high mileage, and capacity to hold a large number of people at a time. Low fuel consumption and high mileage are two of the most incredible features of this van. People like to buy such vans which consume very less amount of fuel and give high mileage. Another attractive feature of this v an is that a customer is able to

Hazardous waste management Essay Example | Topics and Well Written Essays - 250 words - 2

Hazardous waste management - Essay Example This method focuses on asbestos management, and its use has become international right from Poland. The solution is based on reactor construction, which allows hazardous wastes to be utilized and subsequently managed. Essentially, this can be done in varying temperatures and notably extreme temperatures. The natural environment remains protected from unmanaged hazardous wastes. Alongside hazardous waste utilization, the MTT method of hazardous waste management allows valuable materials to be recovered (ATON-HT, 2013). This technological realization has enhanced the effectiveness and efficiency of waste management processes. Its primary focus on asbestos management covers a wide area of hazardous wastes. In the light of this and even more technological innovations relative to waste management, the underlying gap in handling of hazardous wastes seems to be shrinking. With MTT in place, polluted asbestos waste can still be utilized. Toxic substances that render asbestos waste hazardous can be contained through the MTT technology. ATON-HT. (2013). Hazardous waste management technology - MTT method (Microwave Thermal Treatment). Retrieved on March 17, 2013, from:

Asia Pacific Business Region Essay Example | Topics and Well Written Essays - 3250 words

Asia Pacific Business Region - Essay Example Bred on the ideology of liberalism, it was natural for Australians to take the lead to usher in the materialistic gospel of free trade in the Asia-Pacific region, where the prevalent socio-cultural-religious milieu militated against new ideas, and change. Change- with its flag of free trade- was anathema to the insular Oriental mind. Post World War II, in the aftermath of the years of depression, unemployment and public sector investments, notably in the nineties, Australia showed the correct path and continues to be the leader in ushering the doctrine of free trade and globalization.1 Dumping the protectionist foreign policy of yesteryears into the dustbin of history, Australia is today boldly forging ahead in the comity of nations with a commitment, bordering on a religious fervour, to open markets and globalization, which has underpinned its remarkable growth. Open markets have paid rich dividends and the Australians intend to reap the rewards of the whirlwind of globalization. The chief concern for Australia at this juncture of history is that multilateral trade and investment negotiations and globalization keeps apace in the APBR to provide market access for its burgeoning foreign trade linked economic growth. Australia's prosperity is inextricably linked to the well-being of regional players, big and small, underdeveloped and developing. Perceived obstacles to the Australian objective are the threat of Islamic terrorism, which can create widespread instability in the Asia-Pacific region, national rivalries, which breed insecurity, and to a lesser degree, the Sword of Democles that hangs over South Asia: the potent threat of a conflict between nuclear-armed India and Pakistan over the thorny, so far intractable issue of Kashmir. Islamic terrorism has already created a crisis situation in Indonesia. And, if nuclear-armed Pakistan and India ever go to war, the conflict has the potential to destroy world peace, which would stymie Australian opportunity of phenomenal growth in trade and investment that the relatively open Indian market of 1.2 billion people has thrown up. Defence spending has grown rapidly in East and South Asia over the past decade. When nations arm themselves, when the first shot will be fired is only a matter time. History is replete with such examples. The gains garnered over the years are eloquently summed up in a few revealing words in a document titled, "Benefits of trade" in the official website of the Australian Government's Department of Foreign Affairs and Trade: Trade is essential to our way of life. Trade creates jobs, boosts incomes in our local communities and increases our standard of living No country can afford to close itself off from the world economy. As a country of 20 million people, we benefit from

Native American Iconography and depictions in Art of 18th and early Research Paper

Native American Iconography and depictions in Art of 18th and early 19th century - Research Paper Example While not all such depictions were blatantly racist or derogatory (though of course some were), almost all contributed in some way to the dissolution of the Native American culture that is seen today. One of the most well-known artists and writers of the late 1800s is George Catlin. Catlin traveled extensively in North America, South America, and Europe, and wrote numerous illustrated books about his experiences (Reich 111). One of these was the ponderously titled â€Å"Letters and notes on the manners, customs, and condition of the North American Indians†, in which Catlin describes at length many of the tribes of North American native that existed while he was traveling (Catlin and Shippard). In both his words and his sketches, Catlin seems to have the utmost respect for the people about whom he is writing, at least relative to other writers of his time. For example, in Plate 11 of â€Å"Letters and notes†, Catlin sketches a man named Stu-mick-o-sucks, who was at that time the chief of the Blackfoot Nation, and in Plate 13 sketches his wife Eeh-nis-kim. Catlin makes positive comments about their ceremonial dress that they were wearing when he drew them, and states that Eeh-nis-kim had a â€Å"pleasing countenance†. He also referred to Stu-mick-o-sucks as a â€Å"dignity†, in the same way that he might refer to a foreign king of Europe (Catlin and Shippard). In addition to his sketches of Stu-mick-o-sucks, Catlin sketched other warriors and Native American tribesmen in their full ceremonial dress. These sketches made up Plates 29-31 in â€Å"Letters and notes†. He referred to their clothing as â€Å"handsome† and in all ways indicated that he found their clothing to be interesting and even beautiful. This viewpoint differed from others of his time that found their manner of dress to be primitive and barbaric (Catlin and Shippard). Catlin expounds at length on the methods that the Native Americans used to soften the leather that

Construction contracts Essay Example | Topics and Well Written Essays - 2000 words

Construction contracts - Essay Example s such, has requested to identify the strategies using which the pace of construction may be accelerated and has additionally asked to identify and describe all the potential pitfalls involved. The analysis of the current parameters associated with the project has outlined a number of parameters that are considered crucial if nay kind of progress is to be made with regards to completing the project within the specified schedule. In fact, a number of factors such as the quality, cost and safety standards will play a interdependent role in determining if the project can be completed within the schedule. A preliminary analysis of the project timeline has suggested that the design of the project took a longer time than was originally planned and this was attributed to the delay in fine tuning the design to all legal standards as also the latency induced in obtaining permissions from the requisite governmental agencies. Since the design phase was complete thereupon, the time lost due to the design phase cannot be recovered. Therefore, the need of the hour is to concentrate on accelerating the speed with which the construction phase has been progressing until now. The early analysis has also highlighted the fact that until now, the customer has been dealing directly with all the contractors and this has hampered the progress of the project. The reasons for this is simply due to the reason that there is a gap of communication between the client and the contractors in discussing the finer details of the project from time to time. As such, the client is preliminarily advised to appoint an intermediary who will be responsible for handling all the customer requirements with the client. This will also enable smoother communication as such an intermediary is supposed to function as a suitable interface between the two parties. The second major deficiency that was uncovered as part of the preliminary investigation was the simple fact that the client had not committed to a

Realism cannot challenge the received wisdom of the public, since Essay

Realism cannot challenge the received wisdom of the public, since spectators see nothing but their own flickering ideologies in - Essay Example In everyday life, people tend to interpret the images they see as per their own understanding of them, that may or may not be rational. Irrespective of whatever the reality is, people see nothing more than their individualistic beliefs and ideologies in all what is displayed on the screen as rightly depicted by Robert Stam. This paper aims at analyzing this conception. Ideology influenced interpretation of images: Images are all around us. They include both images that are made by us and reflect our perception and others, which are made by others and are displayed commercially as art for us to perceive. Image, as the name indicates, is a representation of some other entity. Thus, images stand for other things so as to reflect their intrinsic traits, without them having to appear before the public. This is same as the concept of symbolization, which forms a fundamental part of intercommunication between two or more individuals. Symbols let us communicate with one another in our daily lives. Thus, we can exchange concepts and the idea of an individual protrudes in the minds of all members of the society, though its acknowledgement varies from individual to individual. Symbols or images represent humanistic ideologies in the virtual world and act like delegates. In daily language, the word â€Å"I† is used to symbolize the self of all the individuals that communicate with one another. Likewise, one individual’s body-image in a picture symbolizes that individual not only for others but also for his/her own self. Ideology lays basis for the way people understand the world in which they live and their perception of the ideal life in the world (Christensen). Ideology surfaces as a result of its link with the communicative processes. â€Å"Ideology involves the reproduction of the existing relations of production (those activities by which a society guarantees its own survival)† (Ideology And The Image). Ideology serves as a restriction that tends to control people and limit them to specific places within the exchange and communicative processes. Ideology gains its definition from the way the collection of social relations is exchanged among the individuals. A society portrays its impression upon the whole world through the ideologies. Societies get acknowledged in the world through their images that are influenced by the underlying ideologies. The way ideologies represent us in the social circle limit our actions and behaviors. People’s actions have to necessarily comply with their ideologies so that there remains a consistency of views and impressions, and they are dealt with by the society accordingly. Ideologies limit the movement of people within certain limits both physically and mentally. Our social actions are depicted by the limited spaces that are defined by our ideologies to move in. Ideology allows people to form the basis of their beliefs and perceptions on them. We visualize images and interpret them as p er our own perception. The interconnection of image and ideology also lays basis for the relationship of consciousness and social existence. In the society that we live, every individual holds his/her own opinion that is significantly unique and different from the opinions of other people. This is evident from the large volume of debates on every subject that we happen to hear in our daily life. Every matter is so debatable that people do not easily approve legislation

Equality, Diversity and Inclusion Essay Example for Free

Equality, Diversity and Inclusion Essay Diversity is about valuing individual difference, it can be visible and non-visible. Recognising everyone is unique and has individual differences such as: * Race * Gender * Age * Sex * Ethnicity * Religious beliefs * Sexual orientation * physical beliefs/ qualities * political beliefs * educational background * income * appearance see more:identify barriers to children and young people’s participation In a workplace environment it is very important to support people’s individual differences and to embrace on diversity with each individual. Diversity means more than just acknowledging or tolerating differences it’s about respecting them and understanding that we are all different in many ways. There are seven main forms of discrimination being: Direct discrimination occurs when someone is treated less favourably than another person because of a protected characteristic. Indirect discrimination occurs when a seemingly neutral provision, criterion or practice that applies to everyone places a group who share a characteristic e.g. type of disability at a particular disadvantage. Associative discrimination occurs when someone discriminates against someone because they associate with another person who possesses a protected characteristic. Discrimination by perception occurs when someone discriminates against an individual because they think they possess a particular protected characteristic. Dual discrimination occurs when someone is less favourably because of a combination of two protected characteristics. This means that it will be possible for an applicant to claim that they have been treated less favourably not just because of their race but also their gender. Detriment arising from a disability arises when you treat a person with a disability unfavourably because of something connected with their disability. This type of discrimination is unlawful where the employer or other person acting for employer knows, or could reasonably expected to know, that the person had a disability. Victimisation occurs when an employer is treated unfavourably, disadvantaged or subjected to a detriment because they have made or supported a complaint of discrimination or raised a grievance under the equality act, this policy or the harassment, bullying and discrimination policy or because they suspected of doing so. Third party harassment occurs when an employee is harassed by someone who does not work for the employing organisation such as a customer, visitor, client, contractor from another organisation. They employer will become legally responsible if the employer knows the employee has been harassed on two or more occasions and fails to take responsible steps to protect the employee. Equality Equality is the current term for â€Å"equal opportunities†. In October 2010 it was put in act to protect people from discrimination. Equality is not about treating everyone in the same way, it’s about recognising that there need s are met in different ways. We should aim to recognise, value and manage difference to enable all people contribute and realise their full potential. Inclusion Inclusion is about allowing everyone to join in group activities despite their differences. It’s about promoting equality of opportunities for all and encourages everyone to be treated fairly and valued equally.

Analysis Of Engineering Students Problems In Speaking English Language Essay

Analysis Of Engineering Students Problems In Speaking English Language Essay The objective of the study was to investigate the English language problems in terms of speaking and writing skills of engineering students at a technical university in Malaysia based on the perceptions of students and English language lecturers. The study was conducted within the framework of needs analysis as part of the larger curriculum review exercise in the effort to redesign English language courses that meet the needs of the stakeholders. A 15-item questionnaire was formulated and distributed to 612 engineering students and 36 English language lecturers of the technical university. The findings of the survey indicated that there is a difference between students and lecturers perceptions of students problems in speaking and writing. Based on the findings of the study relevant recommendations were made to assist in the decision making process of the curriculum review exercise. KEYWORDS Language problems, Speaking, Writing, Curriculum review, English for Specific Purposes, Needs analysis INTRODUCTION One of the recommendations mentioned consistently in research projects commissioned by the Malaysian Ministry of Higher Education is the need for a comprehensive review of English for Specific Purposes (ESP) programmes of Malaysian universities (Morshidi et al., 2008; Isarji et al., 2008). The recommendation is in direct response to the nations concern for the declining standard of English among Malaysian university students and graduates and the need to meet the expectations of the stakeholders. The research project reported that based on scores in the English Proficiency Test (EPT) and perceptions of business leaders, government officials and academic staff, Malaysian university students, in general, were considered limited users of English in the productive skills; namely, writing and speaking (Isarji et al., 2008). The literature on ESP, college graduates, and employability reveals a list of problems faced by university students in terms of writing and speaking such as writing reports, memos, proposals, formal letters, instructions, manuals, summaries, technical jargons, and using grammatically correct sentences, participating in discussions, communicating with people, telephone conversations, everyday conversation, oral presentation, and negotiations (Horowitz, 1986; Basturkmen and Al-Huneidi, 1996; Ferris and Tagg, 1996; Hyland, 1997; Sullivan and Girginer, 2002; Abdul Aziz, 2004; Siti Hanim and Ismie Roha, 2005; Isarji et al., 2008); and Ostler et al., 2008). This study was conducted within the framework of needs assessment as part of the larger curriculum review exercise in the effort to redesign English language courses, especially in terms of speaking and writing skills of engineering students that meet the needs of the stakeholders. The research questions were as follows: 1. What are the problems of engineering students in writing and speaking? 2. What are the problems of engineering students in writing and speaking from the lecturers point of view? 3. Is there a difference between the perceptions of students and lecturers? METHODOLOGY This study utilized a survey based on a four-point Likert scale. The items in the survey were developed based on sub-skills in the productive skills. Six items were included in the survey in order to capture the perceptions of students writing sub-skills while ten items were to capture the perceptions of students speaking sub-skills. The survey was distributed to engineering students and English language lecturers of a technical university in Malaysia. A total of 612 students and 36 English language lecturers responded to the survey. Responses to the survey were subjected to descriptive analysis using the SPSS software version 12. In the analysis, the responses based on Agree and Strongly Agree categories were combined in order to capture the agreement to each statement. FINDINGS The findings are presented based on the three research questions. A summary of the findings based on students and lecturers performance are reported separately for both skills (speaking and writing skills). The summary of results is based on percentages of responses according to agreement to the statements in the questionnaires. The first research question is as follows: RQ1: What are the problems of engineering students in writing and speaking? According to Figure 1, on the average, more than half of the students reported that they had difficulties in writing. The most problematic writing sub-skill was writing grammatically correct sentences (71%), followed by choosing suitable words (66%), as well as developing and organizing their writing (56.5%). The writing sub-skill with the least problem as reported by the students was linking sentences in a paragraph (46.8%), followed by spelling correctly (47.7%), and combining paragraphs in an essay (47.7%). Figure 1: Engineering students perceptions of their problems in writing Figure 2: Engineering students perceptions of their problems in speaking In terms of engineering students perceptions of their problems in speaking, the data tabulated in Figure 2 shows that they had problems using grammatically correct language (73.3%), speaking fluently (72%), using varied vocabulary and expressions (67.8%) as well as speaking confidently in English (60.5%). The students, on the other hand, perceived to have fewer problems with participating in discussion (44.3%). communicating with people (44.6%), making suggestions and supporting their views (49.5), and speaking clearly and loudly (49.8%). The second research question asked, RQ2: What are the problems of engineering students in writing and speaking from the lecturers point of view? Figure 3: Lecturers perceptions of engineering students problems in writing Figure 4: Lecturers perceptions of engineering students problems in speaking The lecturers reported that the students had problems with all the sub-skills of speaking (Figure 3). The biggest problem was choosing suitable words (94.5%), followed by writing grammatically correct sentences (94.4%), and combining paragraphs in an essay (80.6%). As far as speaking is concerned, the lecturers reported that the students had problems with all speaking sub-skills (Figure 4). The top three problems reported were using grammatically correct language (94.4%), using varied vocabulary and expressions (91.6%) and speaking fluently (86.1%). The third research question is as follows: RQ3: Is there a difference between the perceptions of students and lecturers? The independent sample t-test conducted indicates that there is a significant difference (p≠¤0.05) between the perceptions of students and lecturers of students problems in writing and speaking in all the items (see Appendix 1). This shows that overall, the way the students perceive their problems in writing and speaking differ from the way their English language lecturers perceive the students problems. The results also show that the mean of the lecturers ratings on all the items were consistently higher than of the students ratings of their own speaking and writing problems. In a separate analysis, on the average, 56.2% of the students perceived writing as a problem as compared to the views of the lecturers on the same issue, which is 82.4%. Similarly, 58% of the students perceived speaking as a problem in contrast to the views of the lecturers, which is 80.2%. DISCUSSIONS This study is a small component of a larger curriculum review exercise. The findings of the study, in general, suggest that both students and English language lecturers were in agreement that the students had: problems in writing and speaking; specific writing problems in choosing suitable words and writing grammatically correct sentences; and specific speaking problems in using grammatically correct language, using varied vocabulary and expressions, and speaking fluently. Not only that both lecturers and students concurred that students had problems in writing and speaking, there is a significant difference between how students and lecturers perceived students problems. The lecturers tended to be more critical of the students problems in writing and speaking than the students themselves. One may not be far fetch to conjecture that the reason for the perceptions to be significantly different perhaps is due to the tenacity of most English language lecturers to accentuate the importance of attaining a minimum threshold level in order to succeed in an English medium university in contrast to the lackadaisical attitude of many Malaysian students towards English. The findings of this study are consistent with the literature on the perceptions Malaysian university lecturers and students of students attitudes towards English in general (Isarji et al., 2008). The findings of the study also provide realistic recommendations pertaining to curriculum review exercise. Firstly, in addition to the teaching of listening, speaking, reading and writing, there is a need to include grammar as an important core competence of language learning. The grammar component, however, needs to be taught in context instead of in isolation not only to ensure that language learning activities relate to the real world but also to enhance students motivation. It needs to be emphasized; however, for English language teaching and learning to solely focus on grammar is to ignore the importance of communicative competence as the ultimate goal. Secondly, students need to be provided with more opportunities to be involved in activities that promote rich vocabulary acquisition. Finally, in a curriculum review exercise, it is imperative to include the opinions of the stakeholders particularly the students and teaching staff. The fact that both students and lecturers acknow ledged the same language problems, even though there is a significant difference between their perceptions make it less demanding for the programme provider to design a language programme that meets the needs of the stakeholders including the students and university. CONCLUSION Even though Malaysian university students have the benefit of at least 11 years of exposure to English language learning as a subject in a school setting, the findings of the study indicate that both students and lecturers perceived grammar and vocabulary to be problematic to students. On this account, 3 hours of exposure to English a week for 14 weeks, which is a normal duration of an English course in a university will not produce a miracle. Notwithstanding, with a proper needs analysis, the programme provider will be able to formulate appropriate learning outcomes, adapt, adopt or develop relevant materials and design suitable learning activities to ensure university students are better prepared not only to undertake rigorous credit bearing faculty courses in English but also to enter the employment world.

Garden State Essay -- essays research papers

Garden State by 'Pipsorcle' Andrew Largeman's (Zack Braff) journey throughout "Garden State" seems to be a testament on the meaning of liberation. Going from his struggling acting life in Los Angeles to his hometown in New Jersey, where he witnesses his mother's funeral, Andrew is in the mist of confronting difficult issues. One of the biggest issues is coming to terms with his psychologist father (Ian Holm), whom he has distanced himself from for many years because he has put him on powerful antidepressants for most of his life. The reason for this I will not reveal but it has caused Andrew to feel as if his father has controlled his life in a way. In showing how Andrew Largeman finds himself again, "Garden State" makes a good choice in putting him in every one of its scenes. Since this film is really about Largeman, because he is in every scene, we see a progression in his character as time goes on. At the beginning, we sense that Andrew feels rather numb and alienated but then as the film progresses, he becomes more energetic and liberated. This gradual change in his character is highlighted clearly in the cinematography, a key method in showing Andrew's psychological state. For a directorial debut, I must say Zack Braff has given me a completely different impression than from his regular role in the "Scrubs" TV series. One might think that for a directorial debut coming from a TV actor would be uneven and at best, formulaic and uninspired. That's not the case here with "Garden State." Braff shows he knows how to handle directing and storytelling yet at the same time, showing a vision that clearly establishes himself as an auteur. Examples of this are the tense moments when Andrew is around his father. A lesser film would go for theatrics and end up being very talky in dialogue, but instead, Andrew and his father's moments together are more subtle. Whenever we see both of them together, they talk but when they talk, their relationship is forced. There's a sense of silence at times, which shows they feel uncomfortable seeing each other after the lack of good communication for about a decade. Of course, one might think that from the way I'm describing "Garden State" so far, the film is on the more serious side. It's actually more funny than serious but even describing the film as a comedy wouldn't do ju... ... selling his invention of soundless Velcro and now trundles down the corridors of his unfurnished McMansion in a golf cart. Another buddy, Mark (Peter Sarsgaard), sells jewelry he acquires in a highly unusual manner. Braff also writes simple yet refreshing dialogue, with plenty of offbeat humor, yet none of it is strained, nothing is played self-consciously for laughs. Braff himself has a warm, easy-to-watch screen presence. He can say nothing during the lull in a conversation, while the camera remains focused on his face, and it feels right. Portman and Sarsgaard are also genuine, each wonderfully relaxed in their roles. Production design is superb: details in every scene are arranged well, and the photography, by Lawrence Sher, is - like the story and the acting – unpretentious, never distracting, tricky or cute. This film never seems to manipulate us; instead it engages us, arouses our curiosity and amusement, bids us gently to care about Andrew and Sam and even Mark, leaving us entertained in the best sense. This movie is as confident, as secure in itself, as comforting, as a well worn pair of house slippers or your favorite reading chair. A splendid film. Grade: A- (09/04)

Microsoft Xbox Essay -- essays research papers

Microsoft targets numerous segments of the population of many countries through advertisements of its Xbox. Microsoft, one of the most successful companies in the world, is using its innovations to take over the machine gaming market. Sony and Nintendo have been the gaming powerhouses for many years now, but are now starting to become overshadowed by the success of Microsoft’s Xbox. As long as gaming machines have been available, teenage boys have been the targets of the companies. One new strategy that Microsoft is using is the targeting of all ages and both sexes of consumers. While other companies continue to stay in the young kids and teenage market, Xbox is revolutionizing the target market of gaming systems.   Ã‚  Ã‚  Ã‚  Ã‚  Microsoft is in the process of producing games aimed at young and teenage girls as well as male and female adults. Microsoft is planning to have all types of games available for the Xbox as they are for the computer. As any computer owner knows, a game of any genre can be purchased for the computer. There are tens of thousands of games available for people of all different ages, races, and sexes who all have different interests. Microsoft, unlike the other gaming machine companies, has experience with producing software of this caliber, and is completely prepared for the innovations. With the vast amounts of funds that Microsoft has available, these goals are in no way out of reach.   Ã‚  Ã‚  Ã‚  Ã‚  There are already abo...

My Beautiful Gun :: Personal Narrative Writing

If you really want to stop a conversation dead in its tracks, tell people you own a gun. Depending on where you are located, people often don't know how to process the idea that a young woman is a proud, capable, unapologetic gun owner. Men aren't sure if you're a rabid, man-hating feminist arming yourself against the patriarchy. Women are a little more curious and might ask questions — why did you get a gun, what does it look like — but many of them would never consider handling a gun, much less owning one. I bought my gun a few years ago. I didn't buy it for self-defense as many people think. When I applied for my gun permit through the police department, I was told that I should go for a "home protection" license rather than a "target license" because it would be easier to get. The home protection license meant I could keep my gun loaded in my home but could only bring it once a month to the shooting range to shoot, carrying it in a locked box with ammo separate. The target license allowed me to go to the range to shoot as often as I wanted, but I had to keep it in a locked box with ammo separate not only when carrying it but also at home. I wanted a target license. My reason? How in the world would I learn to shoot a gun if I could only go to the range once a month? I genuinely wanted to learn to shoot, to gain that skill. More than anything, I wanted to know that I could safely handle and use a gun. My fascination with guns has been long-standing. Ever since I was a young girl, I gravitated toward "shoot-em-up" movies and television shows. After bedtime, I'd pull a blanket over my head and across my 19-inch Zenith black and white television in my bedroom so I could surreptitiously watch Starsky and Hutch, Charlie's Angels and Baretta. I was in love with Dirty Harry. The bigger the gun, the better. Although I glorified guns in my fantasies, in reality I knew that they were inanimate objects that had been so infused with power, danger, mystery and sin and had become a symbol of what was wrong in society that owning one seemed out of the question for years. When I finally decided to buy a gun, I took the entire process very seriously, taking lessons, reading up on them, talking to people who owned them and making sure I was emotionally ready to shoot and own one.

Physical and Emotional Burdens Essay

In The Things They Carried, O’Brien talks about multiple different things that the men at war carry. They take things with them that soldiers always have like guns, bags, grenades, ammo, food, water, and things like that, but they also carry personal items like Kiowa’s Bible and moccasins, or Jensen’s vitamins. The men however, have more than just physical items. They have things that always stay with them like emotional and figurative things. Throughout the novel, O’Brien goes back to the theme of things carried, whether that be in necessities, superstitious items, or emotional burdens. O’Brien uses the first chapter to explain, in detail, the physical things that the men carried. He tells of how the men take their, â€Å"compass, maps, code books,† (O’Brien 5) along with â€Å"the M-60, M-16, M-79 – they carried whatever presented itself, or whatever seemed appropriate as a means of killing, or staying alive.† (7). These young men at war put anything that can possibly help them in their bags. Even if it is not necessary for the specific mission they are on, they take these items with them because of their collective fear of the unknown. Their cumbersome, bulky, heavy backpacks and gear weigh on the men physically, and also as shown throughout the book, take a toll on their morale. O’Brien uses this style of writing and the theme as a tool to impress upon his audience just how heavy the burdens of the men really are. The longer they have to carry all these things the worse it got. The physical items that they lug with them are not limited to items issued by their generals. Many of them also carry superstitious things that they think might help throughout the war. Jimmy Cross has his, â€Å"good-luck charm from Martha. It was a simple pebble† (6), and â€Å"Dobbins carried his girlfriend’s pantyhose wrapped around his neck† (9), and Kiowa â€Å"always took along his New Testament and a pair of moccasins† (9). Whether it is to comfort them, or for religious purposes, or just plain superstition, most of them have some sort of personal item that they take along with them. Even though they already have hundreds of pounds of equipment to carry, they still choose to carry these things. This is very justifiable however, because most of these items are something from home, something to remind them of what they have back home, and gives them hope that they will someday return there. Hope is a present theme in The Things They Carried, and is always necessary with men at war, because without hope they would have nothing to fight for and their morale would be gone. The most burdensome of things carried by the men, is the emotional baggage. Throughout the novel, Lieutenant Jimmy Cross carries the emotion of love. This weighs on him an enormously throughout the war because he can never get his mind off of Martha, even though she does not love him back. This causes emotional detachment from the war and from commanding his troops. When Ted Lavender dies, Cross blames himself for not being as focused as he should be because of Martha, and burns her pictures and letters. Even though he no longer physically carries these things, he still emotionally carries them throughout the book because he can never get them out of his mind. Kiowa is another example of one of the soldiers who carries an emotional burden with the tremendous weight of â€Å"his grandmother’s distrust for the white man† (3). This could propose a difficulty to trust his fellow soldiers. All the men carry with them the memories of their fallen friends and fellow soldiers. They find different ways to grieve over the fallen soldiers, but never do forget them. Like O’Brien says, â€Å"The thing about remembering, is that you don’t forget.† (33). These young men fighting for their country in Vietnam are extremely brave. War is a really hard thing for non-soldiers to comprehend when you start to  talk about the stories of what happened when they are just marching around the jungle. But the theme of emotional and physical things carried is heavily shown throughout the book and presents reasoning for why these men did and felt the things they did. Works Cited O’Brien, Tim. The Things They Carried: A Work of Fiction. New York, Boston: Mariner, 2009. Print.

Operation Barbarossa

Operation Barbarossa was perhaps the boldest, most ambitious but at the same time most foolish and ill-timed operation executed by Nazi Germany during World War II. This operation committed Germany to war against the Soviet Union which it invaded on June 22, 1941 and terminated on March of 1942. In the early stages of the campaign, the Germans employed the same bilitzkrieg tactics that served them well in the western campaigns.They were hoping to duplicate that same victory against the Soviets and were lulled into a false sense of confidence when they covered a lot of ground and scored many victories which netted them scores of prisoners of war. When 1942 came along, German high command began to realize later on how wrong they were and thus began a protracted war in what they came to call the â€Å"eastern front. † This operation was intended to be the fulfillment of Hitler's vision of lebensraum (living space) in his work, Mein Kampf.â€Å"If land was desired in Europe, it c ould be obtained by and large only at the expense of Russia, and this meant that the new Reich must again set itself on the march along the road of the Teutonic Knights of old, to obtain by the German sword sod for the German plow and daily bread for the nation†¦ †¦ Destiny itself seems to wish to point out the way to us here†¦ This colossal empire in the East is ripe for dissolution, and the end of the Jewish domination in Russia will also be the end of Russia as a state. † (cited in Shirer 124, 1044; Riasanovsky 515; Hitler)Politically, the clashing extremist ideologies of both Germany and the Soviet Union gave the Nazis even more impetus to invade Russia, considering it as a new crusade against communism which they believed was the creation of the Jews for whom Hitler and the Nazis could see no good. Furthermore, Hitler envisioned the Slavic people as a race that would serve the purpose of the Aryan race by wither being their slaves or â€Å"sport† whe rein they would provide them with something to hunt or kill to maintain their virility (Hitler).This was an opportunity for the Nazis to eradicate these enemies in one fell swoop, once and for all. The Spanish civil war of 1936 gave the Germans a taste of war against the communist where they even went face to face against Soviet â€Å"volunteers† in this conflict (Riasanovsky 514-515). As Hitler's armies were annexing neighboring states as part of restoring Germany's glory and patrimony, Hitler began conducting diplomatic overtures as part of his strategy to keep potential adversaries at bay, even for just a while and the Soviet Union was one of them.Thus began secret dipomatic maneuvers which resulted in the non-aggression pact between Germany and the Soviet Union prior to the invasion of Poland where the latter was invited to take part in it. Furthermore, this pact served other purposes other than buying time for Germany to attack Russia. Strategically, Germany needed Russi an territory to be able to transport resources to them following the blockade of the sealanes by the Allies, especially oil which was vital to Germany's war economy and machinery (Shirer 821-822).Despite entering into these agreements, secret or otherwise, both Germany and the Soviet Union still harbored suspicions and animosities against each other, primarily due to irreconcilable differences in ideology where both sides represent the opposite of political extremes, fascism and communism. The Soviets too saw the pact as an alliance of convenience on their part as they began their own expansion by invading the Baltic states of Lithuania, Latvia and Estonia as well as Finland, which was an ally of Germany in 1940.For the sake of keeping the peace with the Soviets, the Germans remained silent as their minor ally was attacked by the Soviets. Germany also felt insecure when the Soviets occupied the Baltic states which they also felt was theirs owing to historical precedence and even mor e concerned when the Soviets were also moving into Romania, another German ally further heightening tensions between these two supposed allies but it was rather apparent that conflict between them would be inevitable as both sides were taking advantage of each other, with the Soviets being the first (Riasanovsky 517; Shirer 832-836, 883).The Nazis entered into a treaty with the Soviets as an alliance of convenience hoping to get more from the treaty. As the war was progressing in the west, the Germans were beginning to realize how difficult the Russians were as negotiators as the latter were driving very hard bargains, especially Stalin. It is revealed in captured German government documents that Stalin also took part in negotiations and was a very tough negotiator who could not be pushed into a compromise and always sought a better deal for Russia and was very demanding.No amount of persuasion and even threats could deter the Russian autocrat (Shirer 882). The German war plan calle d for a one-front war in order to conserve and husband their resources. Though most of western Europe was not occupied, Great Britain remained defiant and continued to hold out in a protracted aerial battle over their airspace where they were able to inflict heavy casualties on the German Luftwaffe (air force), thereby forestalling any plans for a seaborne invasion by the Germans well into 1941.By 1941, Hitler began to become impatient on how the campaign against the British was going. It also did not help that Germany was also suffering an acute shortage of resources and this was what prompted Hitler to jump the proverbial gun and attack Russia, thinking also that the British would not give him a problem as he decided to shelve the invasion of Britain and leave it to his U-Boats to strangle Britain economically.By December of 1940, Hitler already had plans for the invasion from his generals and it was hoped that the attack would commence in the spring of 1941. The plan was codename d â€Å"Barbarossa,† after the Holy Roman emperor who was one of the co-leaders of the Third Crusade; an apt name for the operation since Hitler regarded this planned offensive as a new crusade and it also came at a time when relations between Berlin and Moscow were starting to turn sour as both sides appear to sense that they were double-crossing each other (Shirer 1045, 1049).Another reason for Hitler's desire to attack Russia the soonest was to seal Britain's fate, leaving her with no ally when he said: â€Å"But if Russia is smashed, Britain's last hope will be shattered. Then Germany will be master of Europe and the Balkans†¦ In view of these considerations, Russia must be liquidated†¦ The sooner Russia is smashed, the better. † (cited in Shirer 1047) Furthermore, Hitler also said that â€Å"When Barbarossa commences, the world wil hold its breath and make no comment.† (cited in Shirer 1078) Hitler was apparently lulled into a false sense of confi dence following the victories of German forces in Poland and western Europe and he felt they could do it again in Russia which made him even more confident because he regarded the Russians as inferior despite their large population and their inferiority would make it easy for Germany to defeat and conquer them. He was confident that he would succeed where Napoleon had failed, by conquering Russia quickly and in the shortest span of time possible.The rationale for this was to avoid the harsh Russian winter which was one of the reasons why Napoleon failed and he would not want to make that same mistake Napoleon did. Furthermore, if the Russian campaign would drag on beyond winter, they also had to contend with the following spring where the snow-covered ground would turn muddy, which would play havoc on their powerful war machines which they had never encountered in the western front.He was so driven and obsessed in attacking Russia that he disregarded the advice of his commanders to commence campaigns elsewhere by constantly stating Russia had to be eliminated first and that everything else could wait. The plan called for a six-month time table but constant foot-dragging and waging campaigns in the Balkans and North Africa delayed plans well into June of 1941 (Shirer 1087-1088). Alongside the military planning, Hitler also spelled out his political plans for Russia once the invasion commenced in what became known as the â€Å"Commissar Order.† Hitler saw the war also as a battle of ideologies and he saw the need to eliminate those who propagate it when he stated: â€Å"The commissars are the bearers of ideologies directly opposed to National Socialism. Therefore the commissars will be liquidated. German soldiers guilty of breaking international law will be excused. Russia has not participated in the Hague Convention and therefore has no rights under it. † (cited in Shirer 1089) It can further be inferred here that Hitler was intent on deliberately committing murder by ordering the systematic execution of any political commissar captured by German forces.Most of Hitler's commanders objected to it. These were professional soldiers who knew that murder was not part of a soldier's duty and this would be something they would have to deal with when several of them would be brought to trial in Nuremberg in 1945 (Shirer 1089-1090). In an apparent display of overconfidence, Alfred Rosenberg, one of Hitler's lieutenants, prematurely made a proposal on how to divide Russia into political administrations, each with an given German name.The Baltic region and Belarus would be called Ostland; the Ukraine, along with its adjacent areas; Southern Russia running along the Caucasus mountains would be called Kaukasus; the areas surrounding Moscow, Moskau; and Turkestan for the central regions, each ruled by the modern-day German version of the ancient Roman prefect. Furthermore, plans were already in motion on how to best exploit Russia's resou rces. They intend to use it to feed Germany's industries and its people.They were acutely aware of the adverse consequences it would have on the Russian people in terms of hunger but the Nazis could not care less on what would happen even if millions of Russians would perish under their proposed policies (Shirwe 1091-1092). The forces Hitler arrayed against Russia was made up of 175 army divisions, supported by formidable artillery and armored divisions, both from the Wehrmacht (regular army) and his elite Waffen-SS. These were divided into three army groups, North, Center and South, each given specific objectives to capture.To the north, under the command of Field Marshal Wilhelmvon Leeb, the target was Leningrad. As the city's name implies, it was named after Lenin, the acknowledged father of the Russian Revolution which incidentally began in that city, then named Petrograd (St. Petersburg) and the Soviet Union and therefore, one of the symbolic targets of the German invasion forc es. Historially, Hitler believed Leningrad was once part of the territory conquered by the Teutonic Knights of the Middle Ages and he was simply trying to take back what belonged to Germany by virtue of conquest (Salisbury 37).The center group, under Field Marshal Fedor von Bock, would head for the capital Moscow, reminiscent of Napoleon's actions. The southern forces under Field Marshal Gert von Rundstedt would head for Kiev and Rostov-on-Don in what is now part of the Ukraine which was the Soviet Union's agricultural heartland as well as the road to the oil-rich fields of the Caucasus and Black Sea area (Riasanovsky 518-519). Follow-on forces would come soon to do mop-up operations and to deal with any partisan or guerrilla activity in the occupied areas.All in all, the Nazi regime had already made grandiose plans on what to do with Russia, believing they would finally succeed where Napoleon had failed in addition to the fact that Russia's conquest would be the fulfillment of Hitl er's visions defined in Mein Kampf. On the part of the Soviets, they had the numerical superiority over the Germans with roughly 8 million men to the Germany's 4 million which also included its allies from Italy, Hungary, Finland and Romania.They even had ten times the number of artillery, armored vehicles and aircraft arrayed against the Germans as well. In terms of numbers, the Soviets were by no means weak. If there was one weakness of the Red Army, it was its diversity with men from the various Soviet republics and whose dispositions ranged from cooperative to hostile towards one another even before they faced the Germans.Furthermore, majority of the Soviet forces initially arrayed were made up primarily of conscripts coming mainly from the peasantry, a throwback of the Tsarist era. The commissars were the ones who primarily kept them in line, not just to preserve ideological purity but meting out discipline instead of the officers assigned to the units and even tried to lead th em, replacing the ones persecuted even though they lacked the qualifications. Communications and leadership was also poor.This was partly Stalin's fault during the Great Purge of the 1930's where several competent senior officers of the Red Army were victims of the purges, depriving their units of capable leaders. As a result, these units were routed with millions killed and taken prisoner (Parker 60). Overall command was under Field Marshal Georgi Zhukov who had distinguished himself in the far east in border clashes against the Japanese which gave him a reputation of being a successful commander.Countering the three German offensive groups are three â€Å"Directions† tasked with forming the defense of their assigned territory and launch a counteroffensive. They were the North-Western Direction under Colonel Generals Markian Popov and Fyodor Kuznetsov which covers the Baltic region; the Western Direction under General Dimitry Pavlov which covers the areas west of Moscow and the South-Western Direction under Generals Mikhail Kirponos and Ivan Tyulenev concentrating on the Ukraine (Parker 107; Riasanovsky 518).Despite having more war machines compared to the Germans, they were inferior in quality. The Soviets initially had the T-28 medium tanks which could not stand up to the supeior armor the Germans prepared the Panzer I-III series. Although the Soviets had quality armor like the T-34 and KV-1, they were not abundant in number and were reserved for first-line units, particularly the elite â€Å"Guards† units.For air assets, once more, the quality of Soviet combat aircraft was inferior to ther Germans as they fielded the Poikarpov I-16, Lavochkin-3 and Mig-3 which were mediocre compared to the superior Bf109 fighter planes of the Luftwaffe which made short work of the Red Air Force which were on peacetime status, with aircraft parked closely together in the airfields, making them easy targets for high-altitude bombers and the dreaded Stuka dive b ombers of the Luftwaffe (Batty).On the political front, even Stalin was aware of an imminent conflict with Germany and that the treaties they had would not last much longer as tensions between the two supposed allies were increasing as both sides began to sense the duplicity of the other. Yet, he refused to heed the warnings coming from intelligence agents in the field of an impending German attack and those who merely did their duty were branded as â€Å"provocateurs† and censured, if not arrested.He even ignored warnings from British and American emissaries who were aware of the dangers, thinking it was a ruse to make him show his hand prematurely and not wanting to make the mistake Nicholas II did in 1914. Stalin held absolute power and did not permit any autonomy nor initiative among his subordinates (Salisbury 37). Although German aircraft hadalready been intruding into Soviet airspace, Stalin gave orders not to meet or engage them.His hesitation proved costly as it sent a message to the Germans that the Soviets were complacent, making it the ripe time to attack. The first phase of the war began with air strikes on key military bases and cities to sow terror, panic and confusion as well as cripple and hinder Soviet forces. By the end of the opening phase, the Lufwaffe enjoyed total air superiority over Soviet territory, making them virtually unopposed as they managed to destroy a lot of Soviet aircraft on the ground and shoot down those that managed to take off but were inferior in quality.This was followed up by a simultaneous attack by all three German army groups in their respective fronts and they were able to catch the Soviets off guard, resulting in numerous Soviet casualties and prisoners. They would duplicate the same tactic they did in Poland wherein they would bypass heavier enemy units and encircle them, cutting them off from any support and crush them. They would apply the same tactic as well on major Soviet cities, besieging them and s tarving their people although in the case of Leningrad, Hitler wanted it destroyed (Riasanovsky 518; Salisbury 40).Surprisingly, they were happily welcomed by the civilian population in the Ukraine and the Baltic states who hated Stalin and his communist regime. For them, the Germans were liberators instead of invaders and this had helped the Germans gain a foothold into Soviet territory (Batty). However, by the fourth week of the campaign, the progress bogged down as the German forces were overextended and needed time to allow for support units to catch up. By the time they were able to resume again, winter had set in.Even though it provided mobility due to hardened ground, the conditions were do dismal and German forces were beginning to understand now why Napoleon failed as severe blizzards wrought havoc on the invaders who were unprepared for â€Å"General Winter,† the same foe Napoleon faced and had proven to be a far more formidable foe than any army the Germans had fou ght. At the same time, fresh Soviet troops from the east were deployed and they fought doggedly and with more determination, further slowing down the German advance.What had hoped to be finished in three to six months would run for four more years and would eventually bleed German resources dry. The Soviets may have been brought down initially but they were not out of the running as they managed to recover and become stronger in the latter phase of the campaign. In conclusion, Operation Barbarossa started off well but in the middle, it began to lose steam and thus forcing the Germans to fight a kind of war they did not want, especially against Russia which was a war of attrition.It was considered a failure because the Germans failed to meet their objectives of capturing the key cities and failed to meet their timetable, causing them to be caught up in a winter war they were ill-prepared for. This was attributed to the constant delay of the commencement of the attack. The delay cause d them to be caught up by the winter season and Hitler refused to heed his generals' advice for a pause to allow the winter to pass.Hitler's obsession for going on the offensive caused the German forces to be stretched too thin making the rear areas vulnerable to stay-behind forces and partisan attacks which tied down his forces. The dogged and tenacious resistance put up by the Soviets despite their inferior quality bought time for them to transfer their industries to the remote regions beyond the Urals where they were safe from attacks or capture and enabled the Soviets to reconstitute their forces. Finally, they underestimated the capabilities of the Red Army, especially the Nazi leadership who looked down on the Slavs.Finally, the Germans fought a war they did not want, a 3-front campaign: Western Europe, North Africa and Mediterranean and the Eastern Front which severely divided their forces and resources, not to mention fighting multiple enemies, especially with the entry of t he United States into the war. The Soviets too had their faults which nearly cost them the war, and Stalin was to blame for decimating his officer corps during the 1930 purges. His â€Å"iron will† of not permitting retreat also caused numerous casualties and prisoners as his commissars and loyal commanders blindly followed his orders.His saving grace was the leadership in the front provided by Zhukov who cleverly went around Stalin's orders to husband his forces that enabled them to recover and regain lost ground in the subsequent battles owing to the characteristic resilience of the Russian forces, interspersed with patriotic fervor. The Soviets ay have lost the initial battles but they eventually won the war because of this and eventually took the war to the Germans and visited upon them the same havoc they wrought upon them. Works Cited â€Å"Barbarossa (June-December 1941). † The World at War. Writ. Peter Batty. Thames. 1973.Hitler, Adolf. â€Å"Mein Kampf. † Hitler. Org. 1924. Retrieved 17 May 2010 . Parker, Robert Alexander Clarke. The Second World War: A Short History. Oxford: Oxford University Press, 2001. Riasanovsky, Nicholas V. A History of Russia. New York: Oxford University Press, 1984. Salisbury, Harrison E. â€Å"The 900 Days: The Siege of Leningrad. † True Stories of World War II . Ed. Nancy J. Sparks. Pleasantville, New York: The Reader's Digest Association, Inc. , 1969. 35-63. Shirer, William L. The Rise and Fall of the Third Reich. New York: Simon and Schuster, 1960.

Tort Law

In any given situation, it is evidently clear that the company should remain responsible and legally liable to their people or employe and among the consumers that patronize their product. Thus, should there be any accident and/or damages that badly harm these people in the course of exercising their duties, as employees and workers, the company could be held liable and sue to settle their legal obligations in shouldering the damages and lost of these people.As for the case of The Bug Plant located in Shady Town, USA, the employees and the vendor that have been attacked and robbed in the parking lot of the company could possibly file a law suit against the The Bug Plant under the legal offense of Negligence, as written in the Tort Law.Given the fact that the incidents of robbery against these people have happened within the premises of the company's grounds, wherein these people are working as the company's workers, both of the employees and the vendor could sue the company under the Tort Law, as it is evident that The Bug Plant has failed to ensure the safety and security of these people while staying and performing their duties and responsibilities for the company.More so, with the prior information that the Shady Town has been plagued with a recent crime wave, the case of Negligence could be filed against The Bug Plant, as the company failed to do the necessary adjustment to strengthen their company security and ensure the welfare of their people.Thus, The Bug Plant could be sued under the Tort Law, as they failed to exercise and meet the required standard of care in doing business. Lastly, The Bug Plant could use the notion that the incidents of robbery in the parking lot against the second shift employees have happened after their shift and/or beyond their official work hours, as the BUG's potential defense.On the other hand, The BUG Plant could also use the fact, as their defense, that the vendor who has been robbed, while waiting for the dock manager, is not their legal employee and that they do not have direct employment connection with this person and they should not be held liable for any damages. References Definition of Tort. (n. d. ). Retrieved June 12, 2009, from http://www. personal-injury-info. net/definition-of-tort. htm Product Liability. (n. d. ). Retrieved June 12, 2009, from http://www. personal-injury-info. net/product-liability. htm

The End of the Road

â€Å"Hell, And How I Got Here† by Brenda Medina and â€Å"Puzzle Pieces† by Barbara Parsons Lane are two short stories from the book Couldn’t Keep It To Myself by Wally Lamb. Medina and Lane are two women who are serving time in a maximum security prison. Brenda Lane is serving time for homicide and Barbara Parsons Lane is serving time for manslaughter. Brenda was involved in a gang-related killing while Barbara was convicted of killing her abusive husband. Each of these women lived their lives being subjected to abuse, yet each woman portrayed themselves differently.Brenda was determined to gain power and not feel like an outsider in her own life. She was determined to take control and she was longer going to be the â€Å"odd girl out† (148). Barbara was living life as a victim and saw only one way to end the abuse. She was victimized in a way that made her feel as if she had no way of escaping her nightmare. Brenda found ways to empower herself in order to find a place in the world as Barbara was belittled to the point where she felt she was too weak to be able to walk away . In â€Å"Hell, And How I Got Here,† Brenda went through life finding ways to gain power.Brenda felt like an outsider for much of her childhood. She spent many unhappy years at a private school, feeling that she didn’t belong. It was not until her high school years, that she finally felt liberated. It was at this time of her life when Brenda started trying to find ways to empower herself and gain the status she was dreaming of. During high school, Brenda started dating Manny, a member of a local gang, The Unidad. Brenda recalled that from the age of fourteen until she went to prison at the age of seventeen, â€Å"Manny ran through my veins† (152).Even though her mother disapproved of Manny, Brenda dated Manny, the boy with the â€Å"outlaw aura. † Going against her mother’s wishes made Brenda feel powerful. She was going to r un her own life from now on. As a child, Barbara was a lost little girl, just like Brenda. Her life was full of disappointments. At the age of four, Barbara was molested by a man she trusted, her grandfather. Looking for support and comfort, Barbara was finally able to find the strength to confide in her mother about what her grandfather had done to her.Instead of comfort, Barbara was told by her mother to never mention the molestation to anyone. â€Å"Don’t you ever say a word† (218). So she didn’t. Barbara became a quiet but a very angry little girl. Barbara’s mother was later diagnosed with paranoid schizophrenia and later hospitalized. Barbara was left to tend to the house she still shared with her alcoholic father and her two siblings. She had no one to go to and no one to talk to. Barbara resented her mother’s illness. She said the â€Å"illness had freed her brother and sister and made me a slave† (220).Barbara was the one left after her brother and sister moved out. Many years later, Barbara’s mother committed suicide. While dealing with her mother’s death, Barbara confided in her Aunt Ruth about her grandfather molesting her at a young age. Aunt Ruth told Barbara was molested by the same man, her father. Barbara did not understand why her mother just stood and watched while Barbara walked away, hand in hand, with the man she knew all too well. Two years before her mother took her own life, Barbara got married for the second time. She married a younger man named Mark.The disease she resented earlier in life was about to resurface and, once again, make her feel trapped. During their relationship, Manny grew to become controlling and abusive towards Brenda. He began to dictate the people she was allowed to see and what she could wear. Screaming at her after he ripped the skirt off of her, Manny yelled, â€Å"No girl of mine’s gonna strut herself like a little slut! † (161) Manny also b ecame physically and started cheating on Brenda as well. Anytime Brenda threatened to break up with Manny, he begged and cried for her to stay.Brenda always stayed and she always forgave him. She loved to hear Manny tell her how much her loved and that he only wanted him for herself. Brenda loved the feeling she had by hearing Manny beg for to stay. She felt powerful. Feeling anything but powerful, Barbara was beginning to live a life of being controlled by an abusive husband. Mark became abusive emotionally and physically towards Barbara. The things he said to her were intended to make her feel insignificant and make her feel that she had no choice but to stay. â€Å"Some days he drinks from noon until late at night.If I challenge him or question him, I’m told I’m an ‘inconvenience’—his code for: watch out† (225). Being told she was an inconvenience by her husband happened on a regular basis. Mark was diagnosed with paranoid schizophrenia, j ust like her mother. He drank alcohol in order to medicate himself and began having an affair with a fifteen year old girl. Mark openly talked about it to Barbara, adding to her feelings of inadequacy. She ended up having to quit her job because of the abuse and the unpredictability of her home life.Barbara was once again feeling imprisoned, just as she did as a hild. Brenda’s relationship with Manny was everything she was looking for. She had found her place in the world. However, Brenda was still feeling left out when it came to Manny, the gang, and their secrets. Brenda had never thought about joining a gang until she talked a â€Å"sister† of the gang. Erika persuaded Brenda to join because of the feeling of â€Å"family† the Unidad gave Erika. Brenda liked the idea and also knew she would no longer feel like an outsider. Brenda longed for the feeling of belonging and knew that her being a member of the gang would bring her and Manny closer.There would no lo nger be secrets between them. Barbara was living the life in which she was subjected to verbal and physical abuse from her husband. She had to listen to him talk about the affair he was having, being completely humiliated by it. Barbara even contemplated suicide at one point. Barbara lived her life feeling as if there was no way out. Mark’s belittling words were etched in her mind. Those words had the power of making Barbara believe she was destined to stay. If she chose to leave, he would kill her. Barbara felt as if she did not have any options at all.She felt completely powerless. Brenda was feeling anything but powerless. Manny, being a member of a gang, had power. Brenda felt that by being his girlfriend gave her power. Despite the fact that Manny was abusive, Brenda felt empowered knowing that she had found her place in this world with Manny. She believed that without her boyfriend, she would not have a place. The one thing Brenda always wanted was to belong. She longer felt like an outsider when she was with Manny. At the beginning of their relationship, Manny told her â€Å"I’m safe with you.And you are safe here† (156). That was precisely what Brenda was looking for. She was no longer the â€Å"odd girl out† (148). She was Manny’s girl. She was a member of the Unidad. She had power. What Brenda decided to do with the power she had obtained with the joining gang would be a life changing decision. The only way Barbara had the power to remove herself from the abuse was to file for divorce. Taking the step to file was a huge and terrifying decision for Barbara to make. It was so worrisome in fact that she tried to stop the process.After Mark was served the papers, he took Barbara to a secluded cabin in the woods, making sure she was fully aware that he had brought guns along on the trip. The trip that Mark planned had one purpose: he wanted to remind Barbara that her only option was to remain a devoted wife. If she tried leaving him, he would â€Å"terminate† her. Mark made it clear many times how easy it would be for him to do. During the trip to the cabin, after Barbara asked him if he went to cabin just to target shoot, Mark replied with, â€Å"No, I came all this way to show you how easy it would be to make you disappear† (230).Barbara knew divorce was out of the question. He would kill her before he granted her one. Although the trip put a divorce out of the question, it made Barbara realize there was only one option left. In order for her to free herself and to escape the trap of an abusive marriage, she would have to kill Mark before he killed her. Brenda and Barbara were both victims of abuse. That is where the similarities end. All Brenda wanted was to become someone other than the â€Å"outsider. † She was abused by her gang member boyfriend. She used that to threaten her boyfriend of leaving him.Brenda felt powerful when would hear Manny beg for her to stay. She fina lly felt like she was somebody. She was no longer an outsider of the â€Å"odd girl out† (148). Barbara was abused and belittled to the point where it made her think of herself as a weakling. She felt it was impossible to free herself from her nightmare. Brenda tried to escape but she always backed down because of how her husband made her think she was weak. Feeling empowered and feeling victimized are at the opposite end of the spectrum, yet they sometimes end up meeting at the end of the same road.

As a person who has experienced both your own and American culture Essay

As a person who has experienced both your own and American culture - Essay Example On the other hand, other scholars disagree that American fast food brands are that good for China if they increase health problems and promote conformist and materialistic values (O’Connor 162; Zhang, der Lans, and Dagevos 88). The positive effects of the American fast food industry on Chinese society are the promotion of aspirations for success, freedom, equality, and humanity in general and a successful global business model for Chinese businesses in specific, although the American fast food industry also poses the negative effects of poor health and the spreading potentially harmful cultural practices of conformity and superficiality. One of the positive effects of American fast food brands on Chinese culture is the promotion of positive ideals of success. Many Chinese go to Western fast food outlets to experience the American lifestyle, which is largely connected to material success. Chinese consumers want the â€Å"slice of America† that Dan Roberts writes about (168). Lynn Guenette agrees with Roberts because of examples of Chinese consumers do not want to eat rice and congee in McDonald’s because they want to taste American brands and feel emotionally connected to the success of these brands (8). She cites China Daily, where Jeffrey Schwartz, McDonald’s China CEO explains that, in their focus group studies of Chinese consumers, many of them say that they come to McDonald’s â€Å"because [it is] a Western brand, if [they] want to eat rice or congee [they] can eat it at home†¦[they] want to sample the Western brand† (Guenette 8). Guenette says that the Chinese see America n brands and American success as one: â€Å"Being  Ã¢â‚¬Ëœwestern’  is  a  prerequisite  for  success† (4).   The Chinese want American brands because America stands for success and those who consume its brands access status symbols of success. Roberts notes that, though some groups are falling out of love of American brands because of U.S. foreign

Marketing case analysis Essay Example | Topics and Well Written Essays - 500 words - 3

Marketing case analysis - Essay Example Brand contribution is the margin that the company gains from the sale of its products. That means that the costs have to be relatively lower so that the company can achieve its desired margin. Brand equity refers to the positioning of the company products. Positioning is a critical part of marketing because it directly affects the sales volume of a company. The first issue that the director of marketing should deal with should be brand equity. Brand equity will include the positioning of the company’s products. That involves the advertising part of marketing. The company should carry out a marketing campaign that is aimed at targeting the customers of the company. The company should come up with the target market in which it should direct its marketing towards. That will ensure that the company does not waste its funds on unnecessary marketing. The company can also carry out a research that will enable it to know the distribution of its customers. For example, the company can come up with a questionnaire that will ask the customers where they reside and the convenient place that they would prefer to purchase the product from. That will enable the company to locate its products in retail stores in which most of its customers population reside in. that will increase the sales volume of the company and that will make the product mo re profitable (Ali 8). After the brand positioning has been established, the next part will be brand sales. Brand sales will involve the company increasing the sales volume. That will be made possible if the product positioning is done perfectly. That implies that the product should be within the reach of the target customers. The company can therefore carry out a marketing campaign that will be around the area where the customers are heavily populated. That will ensure that there are first purchases and repeat purchases. The first purchase can be done by the company carrying out a promotion

Workplace Safety Essay Example | Topics and Well Written Essays - 500 words

Workplace Safety - Essay Example (Gustafson, 2011). This article reflects on an issue that involves a severe attack on the employee Rich Dean by a dangerous prisoner Lehtinen. Dean is seriously distressed by the news that Oregon hospital will not have to deal with any sanctions in regard to the violent incident even after a long workplace safety inspection undertaken by Oregon’s Occupational Safety and Health Division (OSHA). This decision by OSHA led Dean to present his issues with the results of the investigation in an interview. Dean voiced facts that set in contrast to the justifications presented by OSHA. According to OSHA, Dean issued a citation against the hospital’s security administration on no grounds. This is because the hospital has always adopted satisfactory security measures and conducted safety assessments before the grave attack on Dean occurred. Also, there had been no violent attacks on any hospital employee by the jail inmates before that incident and high-profile assault prevention training is also given to the employees according to the OSHA report. Now, Dean claimed that when he was attacked by Lehtinen, the two other employees dog-piled on him and Lehtinen, which gave Lehtinen an easy access to land heavy kicks on Dean’s eyes, shoulders, and neck. Had it not been for the careless action of the two other security men, Dean would surely have saved himself from Lehtinen’s attacks. Also, the emergency alarm system was sadly out of function at the time of the assault.

Marketing Assignment Example | Topics and Well Written Essays - 1500 words - 1

Marketing - Assignment Example Threats are competitions who are strongly positioned while opportunity is the growing interest of coffee drinkers for a sophisticated taste of coffee. As a formulation of an international marketing strategy, recommendation is for entry of Costa Coffee using a differentiated business approach. The purpose of this report is to analyze the critical factors required in entering a foreign market. The chosen country is Azerbaijan which is located in Southwestern Asia, bordering the Caspian Sea, between Iran and Russia, with a small European portion north of the Caucasus range. (CIA 2012). Costa Coffee needs to decide on the four types of entries to this market, namely: exporting, licensing, joint venture, and direct investment (Washington Secretary of State. Corporations Division). Costa Coffee has also need to plan the appropriate strategy in its entry. The market strategies established are the technological innovation, (the superiority of the product); product adaptation (modifications in the existing product); Availability (low price strategy); or total adaptation (conformity strategy). Azerbajan has a total population of 9,643,000 as of 2011 (CIA). It is composed of 3,436,459 females and 3,307,88l males in the bracket of ages 15-64 and a male population of 227,172 and 367,675 bracket of 65 years and above. Population is composed of Azeri 90.6%, Dagestani 2.2%, Russian 1.8%, Armenian 1.5%, other 3.9% (1999 census). Population growth rate is 1.017% with a rank of 114 in world comparison. Baku, its capital holds 1.9 million people. 2. Economy. Its high economic growth is attributable to a large and growing oil exports, construction, banking, and real estate. Obstacles to its progress is said to be the public and private sector corruption and infrastructure inefficiencies. The country also needs a stepped up foreign investment in the non-energy sector. It imports